What are Redirect Backlinks in SEO?
Redirect backlinks are a type of backlink that occurs when one URL redirects to another URL, and the link equity (SEO value) is passed through this redirection to the final destination URL. There are several types of redirects, with the most common ones being: 301 Redirects : These are permanent redirects. When a webpage is permanently moved to a new URL, a 301 redirect is used. It passes most of the link equity from the old URL to the new URL. 302 Redirects : These are temporary redirects. They are used when a webpage is temporarily moved to a new URL and will eventually go back to the original URL. The amount of link equity passed with a 302 redirect can vary. Meta Refresh Redirects : These redirects are executed at the page level rather than the server level and are generally slower. They are less commonly used and are not as SEO-friendly as 301 redirects. Redirect backlinks can help preserve the SEO value of backlinks when a website's URL structure changes. For example, if a w